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Home 9 Retail Reimagined 9 Smart Technology 9 In-store Experience

Engaging experiences that exceed

Creating in-store experiences that are out of this world, driving your sales

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75% of customers consider a positive in-store experience as the most important factor in their purchasing decisions.
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86% of consumers are willing to pay more for a better in-store experience, highlighting the importance of investing in exceptional in-store environments.
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90% of shoppers prefer the in-store experience over online shopping.

IN-STORE EXPERIENCE

Let us help build your brand loyalty and boost your sales

 

Today’s retail world is a highly competitive one, making that memorable in-store experience a must for businesses wanting to succeed.

We’re here to help you create out-of-world experiences for your in-store shopping environments. Our experienced team of consultants have the knowledge, skills and resources to not only deliver, but to exceed on every aspect of the customer journey.

Undtanding the challenges

KEY CONSIDERATIONS

Criteria that counts

When there’s so much at stake you want to be sure that your in-store solution is in safe hands.  Take into account the considerations below, to help ensure you find a match that meets your needs and helps your business succeed.

Expertise
Identifying an expert who has the relevant experience and who understands your requirements isn’t always straight forward. Our proven track record and deep understanding of industry trends and best practices should make your decision easier.
Integration
Marrying new in-store experiences with existing systems and processes can be challenging. Our consultative approach ensures that we develop solutions that offer seamless integration – irrespective of your current systems.
Cost management
Implementing new in-store experiences often requires investment in design, technology and staff training. We work with you to ensure your budget is balanced against your needs – delivering impactful and engaging solutions.
Measurement
Evaluating the effectiveness of in-store experience initiatives can be complex. We identify appropriate performance indicators and measure impact on customer behaviour, satisfaction, and sales.
Adaptation
Customer preferences and shopping habits are constantly evolving. We stay ahead of trends, adapting our in-store experiences to meet the ever-changing demands of your customers.

Want to maximise efficiency? Click here for Commercial’s expert advice.

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INNOVATION TO INSPIRE

From personalisation to sustainability the trends shaping shopping experiences

Alongside the focus around omnichannel experiences – connecting online and offline touchpoints to provide a convenient shopping journey – there are a number of other trends shaping the future of in-store experiences:

Sustainability

Consumer awareness of environmental and social issues is increasingly growing.
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Technology

Augmented Reality (AR) technology will become increasingly integrated into in-store experiences.
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Personalisation

Advances in customer data collection and analysis will enable retailers to provide highly personalised experiences.
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Experiential

Stores will place a greater emphasis on immersive and memorable experiences that go beyond traditional shopping.

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Don’t just take
our word for it…

Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.

The Tesco procurement team have been delighted with the way Commercial share our desire to entrench sustainability into our supply chain – we really are kindred spirits. Our ethical and sustainability policies are of paramount importance to our reputation and the Commercial team reviewed and approved all products in a short timeframe. Commercial are already committed to the ETI base code and are working on achieving EcoVadis accreditation for all suppliers on the Tesco account.

A collaborative, customised solution that delivers

We pride ourselves on our partnership approach. Our customised solutions are derived from a deep understanding of your business and your audiences – this allows us to we create bespoke in-store experiences that resonate with your customers.

Our holistic approach means we consider all aspects from store design and visual merchandising, to technology integration and staff training. Every element of the customer journey is carefully planned and executed.

By leveraging data analytics and customer behaviour analysis, we provide actionable insights that inform our in-store experience strategies. This data-driven approach enables us to create highly targeted and effective solutions that drive engagement and sales.

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BENEFITS OF WORKING WITH US

Building competitive advantage

Quite simply we help keep you ahead of your competition. By combining data-driven insights, innovative technologies, and a customer-centric approach, we can create in-store experiences that not only resonate with customers but also deliver tangible business results, through increased sales at the till.

Better engagement

By creating immersive and engaging in-store experiences, our initiatives have led to a 25% increase in average customer dwell time, indicating a more engaged customer base.

Enhanced loyalty

We create memorable in-store experiences that cater to customer preferences and expectations. This is evidenced through our in-store experience projects which have resulted in a 30% increase in overall customer satisfaction scores.

Increased sales

By providing a seamless and enjoyable shopping journey, clients have reported an average sales uplift of 18% following the implementation of our in-store experience strategies.

Improved impression

A well-designed and executed in-store experience effectively communicates the brand’s identity and values and encourages footfall. On average, our clients experience a 15% increase in footfall following the implementation of our in-store experience solutions.

Expertise

Cross-divisional expertise

Our range of expertise across multiple areas of business, means we can provide you with a wide range of solutions that go beyond in-store experience.

Support

Our Network Operations Centre (NOC) provides 24/7 support, to ensure all projects run smoothly and effectively.

Innovation

We are at the forefront of in-store experience technology, offering innovative and cutting-edge solutions that are engaging, memorable and effective.

Responsibility

Sustainability

Our in-store experiences are not only effective but also sustainable; Commercial is ranked by EcoVadis as among the Top 5% ethical suppliers in the world.

Social value

By partnering with us, you’re indirectly supporting our Foundation providing opportunities for young, disadvantaged adults

Consultative approach

We take a consultative approach, working closely with you to understand your unique needs and goals so that we can develop customised solutions.

Established in

1991

Don’t just take
our word for it…

Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.

The new Walsall Housing Group office is a fantastic, fresh and modern workplace thanks to the wonderful work of the Commercial interiors team. They created a steering group to work alongside us to understand our demands and held regular meetings during the design process to keep us informed of the progress. Our desire was for a more collaborative space, with meeting booths and one-to-one seating, rather than traditional desks – and they delivered a fantastic final fit-out over the full four-floor building.
Each year, Commercial supplies accessory packs to graduate trainees at a leading accountancy firm, which are then picked, packed, and delivered to their home addresses by the Commercial Foundation. This not only guarantees that every new employee has the necessary equipment to be productive from their first day but also allows their IT team to focus on other responsibilities. Collaborating with the Commercial Foundation generates substantial social value returns on investment for the firm and contributes to improving the lives of the Foundation's volunteers.
Wollens have enjoyed a long-standing and fruitful partnership with Commercial because they are always introducing innovations and improvements to our IT environment. As the threat of cyber-attacks increases it was vital that we strengthened our capabilities for dealing with a ransomware attack with a cloud-based backup solution. Our solution means data cannot be altered or deleted, giving us a crucial way of recovering data to minimise any potential downtime and financial losses
Working with Commercial for our branded materials has proved to be effective and collaborative. The team is efficient and they listen to requests for improvements. Commercial has made branded goods simple.
As E-commerce in retail continues to grow, Commercial’s stock-management and fulfilment expertise has allowed a leading UK retailer to free huge amounts of warehouse space. Commercial took on the stocking of our employee uniform, transferring to a new supplier with the management of the supply being consolidated into their existing supply accounts. Not only did this free vital space in their distribution centre, the consolidated supply of all GNFR delivered significant delivery cost savings.
At JoJo Maman Bébé we are happy to work with the Commercial Foundation and support inspiring work they do to help disadvantaged young adults. Like us, the Foundation are a B Corp certified organisation that is proven to put purpose ahead of profits. We have enjoyed working with their volunteers to help with a mug-making activity. We are now working alongside them to create an introduction gift for our new employees, these include printed mugs, pens and notebooks.

Click here to partner with Commercial’s experts and thrive in your industry.

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Request a call
Contact us today

Frequently Asked Questions

Our team is here to answer any questions you may have. Here are some of the most common queries.

What is Smart Technology In-store Experience?

This is the use of digital-based technologies such as augmented reality, virtual reality, artificial intelligence and robotics to improve the customer experience in physical stores.

How can retailers use Smart Technology In-store Experience?

Retailers can create interactive experiences, provide personalised recommendations and advice and enable customers to make payments quickly and easily.

What technologies are used in Smart Technology In-store Experience?

Technologies include augmented reality, virtual reality, artificial intelligence and robotics.

What advantages do retailers have when using Smart Technology In-store Experience?

Advantages include improved customer service, increased sales and better customer engagement.

How do Smart Technology In-store Experiences benefit customers?

By offering them interactive experiences, personalised recommendations and the ability to make payments quickly and easily.

How can Smart Technology In-store Experience help retailers improve their margins?

Margins can be improved by increasing sales and reducing costs associated with customer service and product returns.

What challenges do retailers face when using Smart Technology In-store Experience?

Retailers face challenges such as the cost of implementing technology, data security and the need to train staff on how to use the technology.

What is the future of Smart Technology In-store Experience?

The future is expected to involve more advanced technologies such as facial recognition, natural language processing and predictive analytics.

What are the benefits of Smart Technology In-store Experience?

Benefits include enhanced customer experience, improved customer engagement, better customer service and increased sales.

How can retailers ensure that their Smart Technology In-store Experience is successful?

Retailers should focus on creating a seamless customer experience, leveraging data to personalize recommendations and providing staff with training and support.

EXTENSIVE EXPERTISE

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