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Get your business noticed

Sourcing and producing creative point of sale that will increase your sales and drive customer loyalty.

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Be seen
97% of customers notice POS material at the point of sale

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Prompt purchase
89% of customers admit purchase decision based on POS material

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Brand awareness
Businesses that use POS report an average increase in brand awareness of 20%.

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Increase recall

66% of customers are likely to remember a product if they see it at the point of sale.

POINT OF SALE

Personalised and high quality point of sale for all your business needs.

All retail businesses need point of sale. And no matter your size or category, our expert team will work with you to provide cost-effective and creative point of sale print solutions that drive people into your branches and to products.

Our in-house digital production facility and social enterprise, WeDO Print allows us to offer quicker turnaround times for our clients as well as making sure your point of sale is as environmentally friendly as possible and delivered within your budget, whilst generating social value within the UK.

INDUSTRY CHALLENGES TO CONSIDER

A consultative approach that offers practical and creative print solutions

With a vast array of materials and printing technologies available, we know it can feel overwhelming to make decisions about your point of sale. And these are just a couple of things you will need to consider.

To help cut through some of the noise and provide the focus you need to make the best choice for your business, here are some things to consider.

Your requirements

Our vast industry experience will help refine exactly what it is you need.

Perfect partners
You can be confident that we are a quality and reliable partner.
Budget limitations
Balancing available resources with other business needs.
Time pressures
Working with you on tight timescales without compromising on quality.
Emerging trends
We’ll help you keep up to date with industry innovations.
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We’ll design a tailormade sustainable solution for your organisation.

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INNOVATION AND INSIGHTS FOR YOUR BUSINESS

The most up to date industry insight

Making sure your business is presented in the right way that makes you stand out from competitors means staying up to date with any industry changes. As an ever-evolving sector, we’ll give you all the point of sale insight you need to help do this.

Here are some of the areas to consider:

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Digital signage

Increasingly popular, this is a highly customisable an interactive way of showcasing products and promotions.
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Augmented reality

This technology allows customers to interact with products in a new way. It helps create stand-out and enhance the customer experience.
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Sustainability

Prioritising this in your point of sale strategy will help your business appeal to environmentally-conscious customers.
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Personalisation

Increasingly customers are looking for customised experiences. Consider using it for packaging or targeted promotions.
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Mobile technology

Customers are using smartphones to research products, compare prices or make a purchase.

Don’t just take
our word for it…

Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.

The industry expertise of the Commercial Print team has led to PHS avoiding significant print cost rises, saving us as much as £6,500 in 2022 alone. Even after six years together, the team are always striving to make continuous improvements, ensuring we have immediate access to all business-critical lines with free next day delivery. And with some product created in-house by the wonderful Commercial Foundation we are able to create significant social value returns from our print orders.

Experts in our field

We understand the benefits of working in close partnership with all our clients. Here are some of the ways your business can benefit from our point of sale knowledge and expertise.

Creativity

Our fresh approach will mean your point of sale is eye catching and tailored to your needs to help achieve your business goals.

Speed and flexibility

Our proven track record delivers point of sale that meets tight deadlines.

Data driven

We can provide analytics that demonstrate the performance of your point of sale.

Collaboration

Transparency, trust and communication throughout every project.

The greater good

Helping you create materials that are environmentally friendly and ethically sourced.

ADDING VALUE

Forward thinking initiatives that will help your business

At Commercial, we don’t do things by halves. Which is why we work hard to be much more than just a supplier and provide our clients with innovative services that distinguish us from our competitors.

Commercial Foundation

A B-Corp status, social enterprise that supports disadvantaged young people, the Commercial Foundation runs a 12-week No Limits workshop programme which gives participants the tools they need to help find work or access education.

A full digital print facility is also part of the social enterprise, giving young adults an opportunity to gain valuable work experience, and our clients the chance to purchase print items from our Community Interest Company. This sees profits reinvested to further support those involved in the No Limits workshops.

Commercial Foundation Fulfilment
An added value benefit for our clients, the Foundation can hold and consolidate multiple product lines to create new location set up packs, PPE hampers, workwear man-packs and new starter packs.
Carbon reporting
Implementing consolidation wherever possible helps save costs and reduce carbon emissions. While clients can place orders frequently, deliveries are released on a set day each week. Using Power Bi also allows us to track emissions by post code, order value and the number of deliveries per site. This means anomalies can be more easily spotted and rectified.

Don’t navigate the business world alone – click to partner with Commercial and achieve your goals.

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Established in

1991

Don’t just take
our word for it…

Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.

The Tesco procurement team have been delighted with the way Commercial share our desire to entrench sustainability into our supply chain – we really are kindred spirits. Our ethical and sustainability policies are of paramount importance to our reputation and the Commercial team reviewed and approved all products in a short timeframe. Commercial are already committed to the ETI base code and are working on achieving EcoVadis accreditation for all suppliers on the Tesco account.
The new Walsall Housing Group office is a fantastic, fresh and modern workplace thanks to the wonderful work of the Commercial interiors team. They created a steering group to work alongside us to understand our demands and held regular meetings during the design process to keep us informed of the progress. Our desire was for a more collaborative space, with meeting booths and one-to-one seating, rather than traditional desks – and they delivered a fantastic final fit-out over the full four-floor building.
Each year, Commercial supplies accessory packs to graduate trainees at a leading accountancy firm, which are then picked, packed, and delivered to their home addresses by the Commercial Foundation. This not only guarantees that every new employee has the necessary equipment to be productive from their first day but also allows their IT team to focus on other responsibilities. Collaborating with the Commercial Foundation generates substantial social value returns on investment for the firm and contributes to improving the lives of the Foundation's volunteers.
Wollens have enjoyed a long-standing and fruitful partnership with Commercial because they are always introducing innovations and improvements to our IT environment. As the threat of cyber-attacks increases it was vital that we strengthened our capabilities for dealing with a ransomware attack with a cloud-based backup solution. Our solution means data cannot be altered or deleted, giving us a crucial way of recovering data to minimise any potential downtime and financial losses
Working with Commercial for our branded materials has proved to be effective and collaborative. The team is efficient and they listen to requests for improvements. Commercial has made branded goods simple.
As E-commerce in retail continues to grow, Commercial’s stock-management and fulfilment expertise has allowed a leading UK retailer to free huge amounts of warehouse space. Commercial took on the stocking of our employee uniform, transferring to a new supplier with the management of the supply being consolidated into their existing supply accounts. Not only did this free vital space in their distribution centre, the consolidated supply of all GNFR delivered significant delivery cost savings.
At JoJo Maman Bébé we are happy to work with the Commercial Foundation and support inspiring work they do to help disadvantaged young adults. Like us, the Foundation are a B Corp certified organisation that is proven to put purpose ahead of profits. We have enjoyed working with their volunteers to help with a mug-making activity. We are now working alongside them to create an introduction gift for our new employees, these include printed mugs, pens and notebooks.

Frequently Asked Questions

Got a question about point of sale? Take a look below at some of the most common queries which might be helpful for you and your business.

What is Point of Sale (POS) printing?

Point of Sale (POS) printing is the process of creating printed materials such as posters, banners, labels, signs, and other promotional materials to promote products, provide information, and facilitate transactions at the point of purchase.

What types of materials are commonly used for POS printing?

These include paper, foamex, vinyl, fabric, and recycled pvc. Materials are chosen based on their durability, print quality, and suitability for different types of POS applications.

What printing techniques are used for POS printing?

This can be done using various printing techniques such as digital printing, lithographic printing, screen printing, and large-format printing. The choice of printing technique depends on factors such as the desired print quality, quantity, and budget.

What are the factors that affect the cost of POS printing?

The cost can be affected by factors such as the type of material used, the printing technique employed, the size and quantity of the POS materials, the complexity of the design, and any additional finishes or special effects applied, such as lamination, foiling, or embossing.

Are there any environmental considerations in POS printing?

Yes, many print service providers offer eco-friendly printing options, such as using recycled materials, water-based inks, and environmentally responsible printing processes, to reduce the environmental impact of POS materials.

Why is POS printing important?

It plays a crucial role in attracting customers, promoting products, and enhancing the overall shopping experience. Well-designed and eye-catching POS materials can help retailers increase sales, improve brand awareness, and create a memorable experience for customers.

What are some common examples of POS printed materials?

These include posters, banners, shelf talkers, product labels, window displays, counter displays, floor graphics, and point of purchase (POP) displays.

Can custom designs be printed for POS materials?

Yes, many print service providers offer custom design services where businesses can create unique and branded POS materials that reflect their brand identity and marketing message.

How long does it take to complete a POS printing project?

This depends on various factors such as the complexity of the design, the printing technique used, the quantity of materials, and the workload of the print service provider. Generally, small-scale projects can be completed within a few days, while larger and more complex projects may take several weeks.

How can businesses benefit from POS printing?

By using visually appealing and effective POS materials to attract customers, promote products, and drive sales. Well-designed POS materials can create a positive impression, increase brand awareness, and ultimately contribute to the success of a business.

EXPLORE OUR SERVICES

Other areas of interest

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Branded Merchandise

Promote your business with our diverse range of branded merchandise. From promotional items to corporate gifts, we help you leave a lasting impression on clients and customers.

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Web2Print

Take your business printing to the next level with our Web2Print services. Streamline your print workflow, save time and resources, and ensure consistent brand quality.

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Inventory Management

Maximise efficiency with our comprehensive business inventory management solutions. Gain real-time visibility, optimise stock levels, and streamline your supply chain for increased profitability.

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