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Experiences that make sense

Immersive environments that exceed expectations and increase engagement

75% of customers are more likely to remember a store based on its unique sensory experience.
Sensory marketing elements, such as ambient scent and music, significantly influence customers’ emotions and behaviour in a retail environment.
The global ambient scenting market size is expected to grow at a CAGR of 15.8% from 2021 to 2028. This highlights the increasing importance of sensory experiences in retail environments.


Sensory experiences that surprise, to help your business succeed.


As your customers increasingly seek out unique and engaging shopping experiences, sensory elements can help retailers create immersive environments that capture attention, encourage brand loyalty and drive sales.

Whatever the sensory input – visual, audio, tactile or aromatic – our experienced team are here to craft tailored solutions that will inspire and delight your customers.

Maximise opportunities


A sensory overload?

While the benefits of sensory experiences are clear to see, you may feel a little overwhelmed with the range of options available. Here are some things you might want to consider:

We can help you determine which sensory experiences will resonate with your target audience and effectively convey your brand’s identity.
Our experienced team will ensure your new sensory elements complement and enhance the existing store layout and atmosphere.
We work with you, and your budget constraints, to find solutions that provide a high return on investment.
Evaluation is key. We put in place methods to track the impact of sensory experiences on customer behaviour, sales and brand perception – so you can be sure they are working for you.
We help build consistency by implementing sensory experiences uniformly across multiple stores or branches, while still allowing for local adaptations.

Click here to transform your business with Commercial’s expert advice.

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What’s capturing our senses – the latest trends tell all

With the growth of experiential, sensory experiences are being even more sought after. Check out some of the latest trends that are set to capture customer attention and foster long-term loyalty.


Personalisation will become increasingly important. Customers will come to expect tailored experiences that cater to their individual preferences.


Technological advancements are creating new opportunities. Virtual reality, augmented reality, and IoT-enabled devices are giving retailers the capability to deliver innovative sensory experiences.


Consumer awareness of environmental and social issues is growing. Retailers will need to incorporate sustainable and ethical practices into their sensory experiences.


Stores will place more emphasis on unique and memorable experiences. These will go beyond traditional shopping.

Don’t just take
our word for it…

Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.

The Tesco procurement team have been delighted with the way Commercial share our desire to entrench sustainability into our supply chain – we really are kindred spirits. Our ethical and sustainability policies are of paramount importance to our reputation and the Commercial team reviewed and approved all products in a short timeframe. Commercial are already committed to the ETI base code and are working on achieving EcoVadis accreditation for all suppliers on the Tesco account.


Captivating your customers’ senses

It makes sense to partner with us.  Our creative, customised sensory solutions result in better customer experiences, driving sales and loyalty.

Better engagement

Our immersive sensory experiences captivate shoppers, encouraging them to spend more time in-store and increasing the likelihood of them making a purchase.

Haborum Omnis Natus

Memorable sensory experiences help to foster an emotional connection between customers and your brand, encouraging repeat visits and long-term loyalty.


We develop custom sensory experiences that accurately reflect your brand identity and resonate with your target audience.

Improved impression

Thoughtfully designed sensory experiences can elevate your brand’s image and create a lasting impression on your customers.

Prioritising partnerships

What sets us apart?  The relationships we build.  We pride ourselves on our collaborative, transparent approach and it’s this ethos that builds trust and support.  Credentials that are evidenced through the many loyal clients we work with, managing their suppliers.

Our proven track record is supported by our solid financial foundations along with our commitment to sustainability.  Values that are integral to us – and that speak volumes to the range of suppliers we work with on behalf of our client base.


Multi-discipline expertise

By drawing on the knowledge and experience of professionals from various disciplines within our organisation, we can offer you a comprehensive and holistic approach to sensory retail design.


Our Network Operations Centre (NOC) provides 24/7 support, to assist with any questions, ensuring your sensory experiences continue to deliver results.


We help you measure the impact of your sensory experiences on customer behaviour and sales, allowing you to make informed decisions and optimise your strategy.



We incorporate environmentally responsible practices into our sensory experience design, helping you to reduce your carbon footprint and align with your, and your, customers’ values

Social value

By partnering with us, you’re indirectly supporting our Foundation which provides opportunities for young, disadvantaged adults.

Consultative approach

We take a consultative approach, working closely with you to understand your unique needs and goals so that we can develop customised solutions.

Established in


Don’t just take
our word for it…

Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.

The new Walsall Housing Group office is a fantastic, fresh and modern workplace thanks to the wonderful work of the Commercial interiors team. They created a steering group to work alongside us to understand our demands and held regular meetings during the design process to keep us informed of the progress. Our desire was for a more collaborative space, with meeting booths and one-to-one seating, rather than traditional desks – and they delivered a fantastic final fit-out over the full four-floor building.
Each year, Commercial supplies accessory packs to graduate trainees at a leading accountancy firm, which are then picked, packed, and delivered to their home addresses by the Commercial Foundation. This not only guarantees that every new employee has the necessary equipment to be productive from their first day but also allows their IT team to focus on other responsibilities. Collaborating with the Commercial Foundation generates substantial social value returns on investment for the firm and contributes to improving the lives of the Foundation's volunteers.
Wollens have enjoyed a long-standing and fruitful partnership with Commercial because they are always introducing innovations and improvements to our IT environment. As the threat of cyber-attacks increases it was vital that we strengthened our capabilities for dealing with a ransomware attack with a cloud-based backup solution. Our solution means data cannot be altered or deleted, giving us a crucial way of recovering data to minimise any potential downtime and financial losses
Working with Commercial for our branded materials has proved to be effective and collaborative. The team is efficient and they listen to requests for improvements. Commercial has made branded goods simple.
As E-commerce in retail continues to grow, Commercial’s stock-management and fulfilment expertise has allowed a leading UK retailer to free huge amounts of warehouse space. Commercial took on the stocking of our employee uniform, transferring to a new supplier with the management of the supply being consolidated into their existing supply accounts. Not only did this free vital space in their distribution centre, the consolidated supply of all GNFR delivered significant delivery cost savings.
At JoJo Maman Bébé we are happy to work with the Commercial Foundation and support inspiring work they do to help disadvantaged young adults. Like us, the Foundation are a B Corp certified organisation that is proven to put purpose ahead of profits. We have enjoyed working with their volunteers to help with a mug-making activity. We are now working alongside them to create an introduction gift for our new employees, these include printed mugs, pens and notebooks.

Click here to partner with Commercial’s experts and thrive in your industry.

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Contact us today

Frequently Asked Questions

To understand more about our sensory experiences, or ask any questions that we haven’t answered, please get in touch.

What is Smart Technology Sensory Experience?

Smart Technology Sensory Experience (STSX) is a term used to refer to the use of advanced technology and digital experiences within the retail environment to create a more immersive, engaging and personalised shopping experience for customers.

How can retailers use STSX?

Retailers can use STSX to create a more personalised shopping experience, as well as access to more information about products and services. It also allows retailers to create an interactive, engaging and immersive shopping experience.

What type of technology does STSX involve?

STSX involves the use of a range of different technologies, including augmented reality, virtual reality, artificial intelligence, voice recognition and facial recognition.

How does STSX benefit customers?

STSX allows customers to have a more personalised shopping experience, as well as access to more information about products and services. It also allows retailers to provide customers with a more interactive and engaging shopping experience.

What challenges do retailers face when implementing STSX?

Retailers may face challenges such as a lack of knowledge and resources regarding STSX, as well as cost and technology challenges.

How can retailers ensure successful implementation of STSX?

Successful implementation of STSX can be ensured by retailers having the necessary knowledge, resources and technology in place, as well as ensuring that they are providing customers with accurate and up-to-date information.


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