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Home 9 Retail Reimagined 9 Smart Technology 9 In-store Audio

Ambient, immersive, audio that excites

More than just a sound solution

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In-store audio can increase customer dwell time by up to 39%.
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82% of shoppers said that in-store audio influenced their purchasing decisions.
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The right sound can increase in-store spend by 9.1%.

IN-STORE AUDIO

Tune in to us – your perfect in-store audio partner

 

The in-store shopping experience is crucial in today’s competitive environment, so anything that can add to the ambience is key. In-store audio can influence customer behaviour, enhance the shopping experience and increase sales.

As experts in this field we understand the importance of curating the right playlist, volume levels or speaker placement to create the desired setting. Moreover, we have the knowledge and skill required to deliver a seamless audio shopping experience.

Market highlights

CHALLENGES TO CONSIDER

Listen-up before you opt-in

We will introduce you to a whole new dimension of retail ambiance with IN-STORE AUDIO! We’re thrilled to be your go-to in-store audio partner, dedicated to transforming your shopping space into an unforgettable sensory journey.

Partnership
It can be tricky to marry the right in-store audio solutions to your specific needs. Our customised approach means that we tailor solutions, so you can be sure they deliver on your goals.
Compliance
Ensuring legal compliance and obtaining necessary licenses for music usage isn’t always straight forward. We keep up-to-date with the latest legislations, so you don’t have to worry.
Understanding
It’s vital that you find a provider who has an in depth understanding of the retail environment and customer behaviour to ensure success – attributes that we have in spades.
Integration
Integrating audio solutions seamlessly with existing infrastructure can be a challenge. We’re accustomed to working with a range of complex systems and offer seamless integration.
Cost
It’s important to balance cost and quality, while obtaining reliable after-sales support. Our transparent pricing policy and ongoing support ticks these boxes.

Click to explore Commercial’s expert advice and achieve sustainable growth.

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AUDIO INSIGHT

Gaining clarity amidst the noise

The in-store audio environment is a busy one, with developments in technology driving advancements and trends in consumer behaviour shaping products  – take a look below.

Personalisation

Developments in customer data collection and analysis enable retailers to provide highly personalised audio experiences.

Technology

Advances in technology sees smart speakers, AI-driven playlists and data-driven customer targeting being used.

Integration

Integration with IoT (the Internet of Things) and multi-sensory marketing will play a crucial role in future retail environments.

Engagement

The use of real-time analytics to enhance customer engagement and measure the impact of in-store audio strategy is growing.

Don’t just take
our word for it…

Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.

The Tesco procurement team have been delighted with the way Commercial share our desire to entrench sustainability into our supply chain – we really are kindred spirits. Our ethical and sustainability policies are of paramount importance to our reputation and the Commercial team reviewed and approved all products in a short timeframe. Commercial are already committed to the ETI base code and are working on achieving EcoVadis accreditation for all suppliers on the Tesco account.

Bespoke, smart solutions that succeed

Commercial stands out from the crowd due to our dedication to customer-centric solutions, innovative technology adoption and commitment to sustainability.

Our in-store audio solutions are tailored to your specific requirements, ensuring the perfect balance between brand identity and customer experience. Also, our focus on data-driven insights and industry trends keeps you ahead of the competition while we deliver exceptional results.

BENEFITS OF PARTNERING WITH US

Music to your ears?

By partnering with Commercial, you can expect a better in-store experience, which will improve your customer engagement and increase your sales. Our bespoke solutions are designed to maximise the impact of your in-store audio, while our sustainable practices and ethical approach ensures that working with us aligns with your company’s values.

Better engagement

By creating immersive and engaging in-store audio, our solutions have led to a 25% increase in average customer dwell time.

Happy clients

We create memorable in-store audio that exceeds expectations. This is evidenced by our 95% client retention rate – our happy customers.

Increased sales

By providing a seamless and enjoyable shopping journey, clients have reported an average sales uplift of 18% following the implementation of our in-store audio solutions.

Better satisfaction

Our experiences drive brand loyalty – our clients see a 30% improvement in customer satisfaction scores, when they use our solutions.

Expertise

Cross-divisional expertise

Our range of expertise across multiple areas of business, means we can provide you with a wide range of solutions that go beyond in-store audio.

Support

Our Network Operations Centre (NOC) provides 24/7 support, to ensure all projects run smoothly and effectively.

Innovation

We are at the forefront of in-store audio technology, offering innovative and cutting-edge solutions that are engaging, memorable and effective.

Responsibility

Sustainability

Our in-store audio solutions are not only effective but also sustainable; Commercial is ranked by EcoVadis as among the Top 5% ethical suppliers in the world.

Social value

By partnering with us, you’re indirectly supporting our Foundation providing opportunities for young, disadvantaged adults.

Consultative approach

We take a consultative approach, working closely with you to understand your unique needs and goals so that we can develop customised solutions.

Established in

1991

Don’t just take
our word for it…

Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.

The new Walsall Housing Group office is a fantastic, fresh and modern workplace thanks to the wonderful work of the Commercial interiors team. They created a steering group to work alongside us to understand our demands and held regular meetings during the design process to keep us informed of the progress. Our desire was for a more collaborative space, with meeting booths and one-to-one seating, rather than traditional desks – and they delivered a fantastic final fit-out over the full four-floor building.
Each year, Commercial supplies accessory packs to graduate trainees at a leading accountancy firm, which are then picked, packed, and delivered to their home addresses by the Commercial Foundation. This not only guarantees that every new employee has the necessary equipment to be productive from their first day but also allows their IT team to focus on other responsibilities. Collaborating with the Commercial Foundation generates substantial social value returns on investment for the firm and contributes to improving the lives of the Foundation's volunteers.
Wollens have enjoyed a long-standing and fruitful partnership with Commercial because they are always introducing innovations and improvements to our IT environment. As the threat of cyber-attacks increases it was vital that we strengthened our capabilities for dealing with a ransomware attack with a cloud-based backup solution. Our solution means data cannot be altered or deleted, giving us a crucial way of recovering data to minimise any potential downtime and financial losses
Working with Commercial for our branded materials has proved to be effective and collaborative. The team is efficient and they listen to requests for improvements. Commercial has made branded goods simple.
As E-commerce in retail continues to grow, Commercial’s stock-management and fulfilment expertise has allowed a leading UK retailer to free huge amounts of warehouse space. Commercial took on the stocking of our employee uniform, transferring to a new supplier with the management of the supply being consolidated into their existing supply accounts. Not only did this free vital space in their distribution centre, the consolidated supply of all GNFR delivered significant delivery cost savings.
At JoJo Maman Bébé we are happy to work with the Commercial Foundation and support inspiring work they do to help disadvantaged young adults. Like us, the Foundation are a B Corp certified organisation that is proven to put purpose ahead of profits. We have enjoyed working with their volunteers to help with a mug-making activity. We are now working alongside them to create an introduction gift for our new employees, these include printed mugs, pens and notebooks.

Click here to partner with Commercial’s experts and thrive in your industry.

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Contact us today

Frequently Asked Questions

Our team is here to answer any questions you may have. Here are some of the most common queries.

What is Smart Technology In-store Audio?

This is a suite of audio solutions that allow retailers to stream audio content to their customers in-store. It uses specialised audio hardware and software to create an immersive sound experience for customers.

What are the benefits of using Smart Technology In-store Audio?

Benefits include; helping to create a more engaging shopping experience for customers, increasing brand awareness and improving customer loyalty. It can also be used to inform customers about store promotions, new products and other important information.

What types of audio content can be streamed?

A variety of audio content, including music, advertisements, podcasts, audio books and radio shows can be streamed.

How does Smart Technology In-store Audio work?

It works by using specialised audio hardware and software to stream audio content to customers in-store. The audio content is streamed directly to the audio hardware, which is then amplified throughout the store.

What are the advantages of using Smart Technology In-store Audio over traditional audio systems?

In-store audio offers several advantages over traditional audio systems. It is more cost-effective, requires less maintenance and setup, allows for more flexibility and customisation and can be used to stream a variety of audio content.

How can Smart Technology In-store Audio be used to increase customer loyalty?

It can be used to stream audio content that is specifically tailored to customers. This can be used to create a more engaging shopping experience, inform about store promotions and new products, encouraging repeat visits.

What types of audio hardware are required for Smart Technology In-store Audio?

The types of audio hardware include speakers, amplifiers and a digital audio workstation.

How much does Smart Technology In-store Audio cost?

The varies depending on the types and number of audio hardware used.

What are the best practices for using Smart Technology In-store Audio?

It is important to ensure that the audio content is appropriate for the store’s customer demographic. It is also important to ensure that the audio volume is not too loud, as this can be distracting for customers.

Is Smart Technology In-store Audio easy to use?

Yes, it is relatively easy to use. It requires minimal setup and maintenance and can be used to stream a variety of audio content to customers.

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