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Managing your GNFR requirements effortlessly

Customised, creative solutions for all your GNFR needs

The GNFR market is expected to grow at a compound annual growth rate (CAGR) of 3.6% from 2019 to 2026.


In 2019, the UK’s non-retail goods market was estimated to be worth £87.3 billion.

GNFR spend is often ignored by senior management even though it accounts for 1/7 of the annual turnover of retail chain stores.


Building benefits by partnering with us


Keen to save money, get better quality and reduce your risk from your GNFR (Goods not for resale) purchases?  If so, partnering with a GNFR fulfilment provider, like Commercial, is the solution.

Working with our team of experts ensures that you have the right products, at the right time and at the right price, all without the headache of navigating complicated compliancy requirements.

Service that delivers


GNFR complexities solved

Complexity and customisation

GNFR requirements can be complex and highly customised, making it challenging to find a supplier who can meet all your specific needs. Our bespoke solutions, that cater for a range of requirements, saves you having to shop around for multiple suppliers and the stress of managing those partnerships.  

Cost constraints

Finding high-quality products and services at an affordable price can be a challenge.  At Commercial we actively seek cost-saving opportunities, negotiate better prices and optimise our supply chain processes to help save you money. 

Quality and reliability

It can be challenging to find suppliers who can consistently deliver high-quality products and services that meet your specifications. Our established relationships with high-quality suppliers helps ensure that products are delivered on time and meet your expectations.

Regulatory requirements

GNFR products may be subject to various regulatory and compliance requirements, such as environmental regulations or labour laws. As experts in this field we understand the regulatory and compliance requirements involved in sourcing and delivering GNFR goods, helping you to avoid legal and reputational risks.

Vendor management

Vendor management and coordination can be challenging if you’re working with multiple suppliers. Partnering with us takes away that stress, as we offer bespoke solutions for all your GNFR requirements, working towards your goals.


A lot of good in the GNFR market

The GNFR market is growing in importance, with innovation playing a key role. Here are some of the key themes.

Digital Procurement Solutions: Integration of advanced digital procurement platforms that offer real-time data analytics, automated processes, and AI-driven insights to optimise purchasing decisions and enhance overall efficiency.

Sustainable Sourcing: An increased focus on sustainability and ethical sourcing, with businesses adopting environmentally friendly products, reducing waste, and supporting socially responsible suppliers.

Robotic Process Automation (RPA): Implementation of RPA in repetitive tasks like order processing, invoice handling, and data entry, leading to increased accuracy, cost savings, and improved productivity.


Outsourcing GNFR services to third-party providers to optimise supply chains and reduce costs is becoming increasingly popular.

This includes outsourcing services such as procurement, inventory management and logistics to specialised suppliers.


There’s a growing trend towards using technology and automation as well as digitisation and e-commerce to optimise GNFR processes.

Software solutions are being used to manage procurement, inventory and logistics.  While automation solutions, such as robotics and artificial intelligence, help to improve efficiency and reduce costs.


Demand for suppliers who prioritise sustainability and social responsibility when sourcing their GNFR products is growing.

The demand around sustainability includes using environmentally friendly materials, reducing waste, and ensuring ethical labour practices.


There is an increasing trend towards collaboration and partnerships in the GNFR industry.

This includes collaboration between suppliers and clients to co-create solutions that meet specific needs, as well as partnerships between suppliers to offer more comprehensive solutions to clients.

Don’t just take
our word for it…

Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.

The Commercial team's innovative thinking has led to significant cost savings for a prominent retailer in GNFR deliveries. By implementing straightforward changes, such as transitioning from 80-metre to 100-metre till-rolls and eliminating cardboard cores, substantial cost-in-use reductions were achieved. Commercial actively manages 33 unique stock lines for the retailer, maintaining constant communication through weekly stock calls to keep the client informed about ongoing innovations and developments.

For customised, creative solutions for all your GFNR needs, talk to Commercial.


Cross-divisional expertise

We offer a range of support that goes beyond our GNFR solutions. We can leverage our expertise across multiple areas of our business to add significant value to you.

Sustainability initiatives

We can work with you to help you to reduce your environmental footprint and achieve your sustainability goals.


Social and ethical responsibility

We focus on social and ethical responsibility, seeking to align with your values to build benefit.

Partnership approach

From advice on industry trends, best practices, or new product innovations, to training and support services to help you to achieve better results and improve your overall efficiency, we pride ourselves on our trusted partnership approach.

Better service, greater value all round

We offer unique, tailored and innovative solutions that go beyond standard GNFR services – we deliver greater value, full stop.

Our customised solutions include customised procurement processes, inventory management programmes and delivery options. And as well as offering consulting and client training, we have an enviable bank of suppliers.

Together, we help you to optimise your processes and improve your bottom line.

We are at the forefront of technology and innovation in the GNFR industry, offering you cutting-edge solutions for competitive advantage. And our scalable solutions can grow and adapt as your business evolves, handling changing volumes, new product lines, or shifts in market demand.


Reasons to bring us on board

Quite simply, we can help you to achieve your business goals and improve your bottom line. But if you need more convincing read on.

Cost savings

We help you to reduce your costs and improve your profitability. From optimising procurement processes, managing inventory more efficiently, to reducing waste.

Scalability and flexibility

As your needs change so can our solutions.  We adapt according to your requirements, so there’s no need to worry about outgrowing your GNFR supplier.

Risk mitigation

Partnering with us reduces your exposure to risks and helps improve the overall stability of your operations and reduces the likelihood of costly disruptions.

Improved quality

We provide high-quality GNFR products and services that bolster your operations and improve customer satisfaction.

Competitive advantage

Our innovative solutions, from advanced technology to sustainable products helps keep you ahead of the pack.


Sustainability and social responsibility are at the heart of everything we do and that includes our GNFR solutions. This includes using environmentally friendly materials, reducing waste and ensuring ethical labour practices are in place for all our suppliers.

Evolving breakthroughs and exceptional accomplishments

Experience the triumphs of our esteemed clientele and witness the power of our Retail solutions in transforming businesses. Each success story represents a unique journey, showcasing our unwavering dedication to innovation and exceptional service. Join us on this inspiring journey as we redefine retail excellence, together.

Established in


Don’t just take
our word for it…

Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.

Currys benefit from Commercial’s commitment to continuous improvement every year since switching contracts in 2016, realising six figure savings in the last year alone. Automated stock reports and monthly stock calls give us confidence that the 150 bespoke lines are available as and when required by our 360 UK and Ireland stores. Innovations such as switching from 80 metre to 100 metre till rolls has led to delivery cost savings, while Commercial have also introduced an ecoloop system to recycle carrier bags.
The Tesco procurement team have been delighted with the way Commercial share our desire to entrench sustainability into our supply chain – we really are kindred spirits. Our ethical and sustainability policies are of paramount importance to our reputation and the Commercial team reviewed and approved all products in a short timeframe. Commercial are already committed to the ETI base code and are working on achieving EcoVadis accreditation for all suppliers on the Tesco account.
The new Walsall Housing Group office is a fantastic, fresh and modern workplace thanks to the wonderful work of the Commercial interiors team. They created a steering group to work alongside us to understand our demands and held regular meetings during the design process to keep us informed of the progress. Our desire was for a more collaborative space, with meeting booths and one-to-one seating, rather than traditional desks – and they delivered a fantastic final fit-out over the full four-floor building.
Each year, Commercial supplies accessory packs to graduate trainees at a leading accountancy firm, which are then picked, packed, and delivered to their home addresses by the Commercial Foundation. This not only guarantees that every new employee has the necessary equipment to be productive from their first day but also allows their IT team to focus on other responsibilities. Collaborating with the Commercial Foundation generates substantial social value returns on investment for the firm and contributes to improving the lives of the Foundation's volunteers.
Wollens have enjoyed a long-standing and fruitful partnership with Commercial because they are always introducing innovations and improvements to our IT environment. As the threat of cyber-attacks increases it was vital that we strengthened our capabilities for dealing with a ransomware attack with a cloud-based backup solution. Our solution means data cannot be altered or deleted, giving us a crucial way of recovering data to minimise any potential downtime and financial losses
Working with Commercial for our branded materials has proved to be effective and collaborative. The team is efficient and they listen to requests for improvements. Commercial has made branded goods simple.
As E-commerce in retail continues to grow, Commercial’s stock-management and fulfilment expertise has allowed a leading UK retailer to free huge amounts of warehouse space. Commercial took on the stocking of our employee uniform, transferring to a new supplier with the management of the supply being consolidated into their existing supply accounts. Not only did this free vital space in their distribution centre, the consolidated supply of all GNFR delivered significant delivery cost savings.
At JoJo Maman Bébé we are happy to work with the Commercial Foundation and support inspiring work they do to help disadvantaged young adults. Like us, the Foundation are a B Corp certified organisation that is proven to put purpose ahead of profits. We have enjoyed working with their volunteers to help with a mug-making activity. We are now working alongside them to create an introduction gift for our new employees, these include printed mugs, pens and notebooks.

Engage Commercial for retail solutions if you require empowerment, efficiency, effectiveness and sustainability

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Frequently Asked Questions

We’re here to answer all your questions about how we can support your GNFR fulfilment. Here are a few of the most common queries.

What is GNFR fulfilment?

GNFR (Goods Not For Resale) fulfilment is the process of providing goods, services and resources to retailers that are not meant for resale – such as store displays, promotional items and marketing materials.

What services do GNFR fulfilment companies offer?

Typically services include processing, inventory management, shipping and returns and customer support.

How quickly can my orders be fulfilled through GNFR fulfilment?

GNFR Fulfilment companies can typically fulfil orders within 24-48 hours of receiving them.

How reliable are GNFR fulfilment services?

GNFR fulfilment services are very reliable, with experienced professionals managing the fulfilment process from start to finish.

How do GNFR fulfilment services ensure quality control?

GNFR fulfilment services employ a range of quality control processes, including inspecting orders before they are shipped and conducting regular inventory audits.

What is the cost of GNFR fulfilment services?

The cost varies depending on the size and complexity of your requirements. Get in touch today to discuss your unique requirements.

How do I know if GNFR fulfilment services are right for my business?

GNFR fulfilment services are ideal for businesses looking to reduce costs, improve efficiency and increase customer satisfaction.

What are the differences between in-house and outsourced GNFR fulfilment?

In-house fulfilment requires businesses to manage the entire fulfilment process internally, while outsourced GNFR fulfilment involves working with a third-party provider who handles all fulfilment activities.

How can I integrate my inventory management system with GNFR fulfilment services?

GNFR fulfilment services can typically integrate with existing inventory management systems, allowing for automated order processing and inventory tracking.

How can I track my orders with GNFR fulfilment services?

GNFR fulfilment services use a range of tracking systems to provide customers with real-time updates on their orders.


Other areas of interest

We offer more than just software support: our specialists are here to maximise the potential of your business, enhance efficiency, and create a smarter, safer business environment for you.


Boost your business efficiency with our comprehensive 3PL services, delivering seamless supply chain solutions tailored to your unique needs. Explore our offerings today!

Supplier Management

Optimise your procurement processes with our tailored Supplier Management services. We help you identify, evaluate, and collaborate with reliable suppliers to drive efficiency and cost savings.

Supplier Transition

Uncover the untapped power of seamless supplier transitions with our specialised services. Our experienced team ensures minimal disruptions, cost-effective transitions, and optimised supplier relationships for your business.