Smart technologies specialists chosen as strategic partner for digital screen rollout

One of the UK’s best-known retail brands has become the latest in a growing line of industry big hitters to call on Commercial to play a crucial role in their digital revolution.

Co-op Media Network (CMN) have followed in the footsteps of Vision Express and Costa Coffee in putting their trust in Commercial’s Smart Technologies specialists to deliver a front-of-store digital screen rollout at 300 of its highest-footfall stores. 

The Commercial team are working on a minimum of 24 out-of-hours installations each week. They are on course to deliver more than 300 new screens. These will significantly enhance and expand the CMN digital footprint by the end of January 2025. 

Commercial were chosen by CMN to be their strategic sourcing, delivery, installation and support partner due to their ability to demonstrate successful relationships and rollouts with a variety of retail customers. These clients include Vision Express and Costa Coffee. Both projects involved installations across a vast network of stores in the UK and Republic of Ireland.  

Simone Hindmarch, Co-founder and Managing Director of Commercial said: “One of our mantras as a company is to help the best businesses to become better. This partnership with CMN is the embodiment of that.   

“The retail world is evolving at a rapid pace. We are proud to be working alongside one of the leading names in the retail sector. We are providing a rich and interactive digital environment, which increases footfall, increases revenue and enhances customer loyalty.” 

Increasing visibility, digitally

The new installations will take the total number of digital touchpoints across the CMN estate to more than 9,000. They will provide increased advertising exposure, as well as giving the retailer the ability to focus on their own key marketing campaigns. 

With all the rollout sites in busy urban areas, the screens will be visible not only to store visitors but also to the significant number of passers-by. This offers added value and exposure for advertisers. Both CMN and their advertising partners will experience significantly-increased ROI. 

Matt Hood, Managing Director of Co-op Food, said: “We’re the experts in convenience, and given our unparalleled shopper footfall, we want brands that invest with us to realise that retail media spend in Co-op stores can yield significant results that can importantly be measured, with a consistent return on investment across the board. 

“This ensures a high level of reach, influencing purchasing decisions at the start of the shopper journey, while also building brand awareness among passers-by who do not enter the store.”