Insights to inform and inspire
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78% of companies believe that customer analytics is essential for understanding customer behaviour
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CLIENT ANALYTICS
Unlock understanding for untapped potential
Einstein once remarked that knowledge is just the beginning – true understanding is the key.
At Commercial, we embrace this philosophy wholeheartedly. Our Client Analytics services empower you to delve deeper into your procurement spend activity and trends, offering invaluable insights that pave the way for intelligent purchasing choices.
With a blend of expertise and technical prowess, we’re here to help you unlock untapped potential and transform data into strategic advantage.
Experience the power of informed decision-making with our comprehensive Client Analytics solutions.
CHALLENGES AROUND CHOICE
Analyse this – making the complex, simple
Having identified a need for better understanding of your purchasing patterns and spend levels, the challenge is then to work out which organisation is best placed to help you drive value through your procurement needs.
Here are five key points to think about when considering data analytics.
Data quality
Without high-quality data, it can be challenging to derive meaningful insights and make informed decisions. We pride ourselves on our data accuracy, completeness, consistency and timeliness.
Data integration
Combining data from various sources and systems to create a unified view can be complex and time-consuming. Quite simply, our solutions avoid you having this headache.
Data security
Security is a growing concern. We protect sensitive data from unauthorised access, ensure data privacy and comply with data protection regulations to give you peace of mind.
Skills gap
Many organisations lack the in-house expertise required to perform effective client or data analytics. Outsource the activity to experts, like us.
Cost
Implementing effective client analytics solutions in-house can be expensive. Working with us as a partner reduces that resource impact – offering a cost effective and efficient solution.
Don’t settle for mediocrity – click to access Commercial’s expert advice and excel in your field.
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Contact us today
Don’t just take
our word for it…
Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.
TRENDS TO WATCH
Insight into the insight market
Keep ahead of the game and prepare for the future by leveraging the latest tools and technologies in client analytics. Here are some of the key innovations to watch.
Tech
AI (artificial intelligence) and ML (machine learning) are being increasingly used to automate processes and improve accuracy.
Personalisation
There is a growing focus on personalisation as organisations seek to provide more tailored customer experiences.
Security
With the increasing importance of analytics, there is a growing focus on data privacy and security to ensure your customers are properly protected.
Real-time analysis
Real-time analytics is becoming increasingly important in client analytics, as organisations seek to respond to customer needs.
Tech
AI (artificial intelligence) and ML (machine learning) are being increasingly used to automate processes, improve accuracy and uncover insights that may be difficult to detect using traditional methods.
Cloud-based analytics solutions, which offer greater flexibility, scalability and cost-effectiveness than traditional on-premise solutions are also on becoming more popular.
Bespoke
There is a growing focus on personalisation as organisations seek to provide more tailored customer experiences.
This includes using data to better understand customer needs and preferences and providing customised recommendations and offers.
Security
With the increasing importance of analytics, there is a growing focus on data privacy and security.
This includes complying with data protection regulations and implementing effective measures to protect customer data from unauthorised access and cyber threats.
Real time analysis
Real-time analytics is becoming increasingly important in client analytics, as organisations seek to respond to customer needs and preferences in real-time.
This includes using real-time data to provide personalised offers, recommendations and support.
Solution based approach
At Commercial we don’t believe in challenges, just solutions. This is what we believe sets us apart.
Our approach aims to improve your efficiency and effectiveness. Alongside cost saving solutions and budget planning, our tailored approach can support you to make better decisions and improve your stakeholder relations.
business benefits
We make it easy for you to do business with us.
creative solutions
We think outside the box to get results.
Benefits to build your business
Our support can lead to cost savings, better budgeting, improved supplier relationships as well as enhanced compliance and risk management.
We use the Microsoft PowerBI solution to produce our client data analytics, which has a number of benefits.
Improved decision-making
By using Power BI to analyse data, you can make better-informed decisions. This can include identifying trends, understanding customer behaviour and uncovering new business opportunities.
Increased efficiency
Power BI streamlines the analytics processes by automating data preparation and analysis. This can save time and improve efficiency, allowing you to focus on other critical business activities.
Customisation
Power BI allows us to create customised reports and dashboards so that you can visualise your data in a way that is meaningful to you.
Collaboration
With Power BI you can share your reports and dashboards with colleagues and stakeholders, regardless of their location. This can facilitate collaboration and improve communication, leading to better decision-making and outcomes.
Cost-effectiveness
Power BI is a cost-effective solution, especially when compared to traditional analytics tools. This makes it accessible to organisations of all sizes, including those that may not have the resources to invest in more expensive solutions.
ADDING VALUE
We can add further value to you, way beyond client analytics
By leveraging our cross-divisional expertise we can help you optimise your data analytics.
Social and environmental responsibility
We care about the planet and its people. Alongside our own social and sustainability actions we work with you to support your own ESG commitments.
Ethical practices
We are passionate about ethical business practices, such as fair treatment of employees, responsible use of natural resources and transparency in pricing and billing. By partnering with us you can demonstrate these practices and add value to your ESG goals.
Training and development
Established in
1991
Don’t just take
our word for it…
Commercial deliver. We are fortunate to work with some amazing partners. Here are some examples of great things we hear every day.
Invest in your business’s future – click now to partner with Commercial and secure long-term profits.
Request a call
Contact us today
Frequently Asked Questions
What is client analytics?
How does client analytics help a B2B client?
What kind of data does client analytics collect?
How can client analytics improve customer experiences?
How can client analytics help businesses save money?
Costs associated with customer acquisition and retention can also be reduced in this way.
How can client analytics help businesses increase sales?
What are some of the benefits of using client analytics?
How can businesses use client analytics to improve customer service?
How can client analytics help businesses identify trends and predict client behaviour?
What types of tools are available to help businesses with client analytics?
EXPLORE OUR SERVICES
Other areas of interest
We offer more than just software support: our specialists are here to maximise the potential of your business, enhance efficiency, and create a smarter, safer business environment for you.
Client Experience
Elevate your client experience with our comprehensive solutions. Deliver exceptional service, foster long-term relationships, and stay ahead of the competition.
Pricing Options
Supercharge your success with strategic pricing options designed for your industry. Achieve profitability, win new contracts, and stay agile in a dynamic marketplace.
Moving To Commercial
Experience the transformative power of Commercial’s services. Gain competitive edge, optimise operations, and access a wider range of resources to drive your business forward.
Send our Workplace Supplies team a message
everyone we work with gains ongoing added value
Simone Hindmarch
Co-founder and managing director
Customer Safety:
At Commercial, customer safety and data security are paramount.
That’s why we utilise one-time passwords (OTP) to verify email addresses and ensure a secure user experience.
When communicating with us via our website, you’ll receive a unique OTP via email, which acts as a temporary code to confirm your identity.
This additional layer of authentication safeguards against unauthorised access and protects your personal information from potential threats. By implementing OTP verification, we maintain the highest standards of confidentiality, providing our valued customers with peace of mind and a safe environment for their online interactions.
Your trust is our priority, and we are committed to upholding the utmost security measures to protect your data at every step.