A day on the farm could become a farm of our own
LOVE NATURE EVENT 2024
Family Day at Cotswold Farm Park
strengthens ambition
What started as a day on a famous farm could soon lead to the Commercial family working on a farm of their own.
More than 30 ‘trainee farmers’ and their families descended on Adam Henson’s Cotswold Farm Park for a fun-filled day of activity and adventure.
The Love Nature event was the third family event held by the Cheltenham-based business transformation specialists in the past two years.
The day was aimed at starting a conversation about sustainability with the workforce of tomorrow. Such an event has added fuel to a long-held ambition of Commercial Co-founder and Managing Director Simone Hindmarch.
“Since Covid we have been mindful that our team goes beyond the name on the payroll.” She said. “The Love Nature Day allowed us to get to know our extended family better.
“It also provided a chance to throw ourselves into life on the farm, which one day we hope to make a lasting reality.
“I have always believed that with technology improving automation and digitisation, and with the onset of AI, we can create extra capacity in our working lives and move to a four-day week.
“And we had such a fantastic time on the farm, why don’t we put the time we’ve saved to use by working on a farm of our own?”
While that ambition is still very much at the drawing board stage, Simone is determined that it will become the next staging post on Commercial’s sustainability journey.
The journey so far
What started in 2006 as a successful three-year campaign to reduce carbon emissions by more than 75%, has since evolved into a brave ambition to achieve Net Zero by 2028.
During that 18-year period, Commercial have introduced a hydrogen-powered delivery fleet and become zero waste to landfill. In 2022 they even released their own children’s cookery book.
Simone added: “We have always looked to be creative and ambitious in our thinking.
“Speaking with younger generations is key, they are the workforce of the future.
“Climate change is a huge concern to them and we want to attract the best talent.
“In order to have the biggest impact we want to be seen to be doing the most that we can.
“It’s through creative thinking that we have made the progress we have and it’s what will guide us in the future too.
“For us, it’s about making our business as fit as it can be for the future. To tackle the issues that are of importance, with the greatest possible source of talent.
“Our own farm will be part of that answer. It will offer our family the chance to work in, and protect, nature and to grow our own food.
“It will enhance the health and wellbeing of our people, our company and the planet too.”
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