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£4million in social value? That’s par for the course

1st October 2024 | News

TIME TO TAKE TO THE COURSE

Friendly rivals to face each other in battle for the Coventry v Commercial Cup

Commercial and Coventry Building Society will celebrate a partnership that has broken the £4million social value barrier when they face each other on the golf course next month. 

The second staging of the CvC – Commercial v Coventry – Cup, will see 12 budding Scottie Schefflers from the two organisations go head-to-head at Lilley Brook, near Cheltenham. 

It will mark 13-years of a partnership between two kindred spirits, who are committed to community, social and sustainable action. 

Competition on the course will be intense, as the two teams battle it out following a tied match in 2022. But there will be plenty to celebrate at the 19th hole. 

Jake Parker, Commercial’s account manager for Coventry said: “We have had a fantastic relationship with Coventry Building Society, built over 13 years of working closely together. 

“Earlier this year, we celebrated two significant milestones, first by agreeing a new three-year extension to our contract. 

“But perhaps more importantly, our continued relationship has now delivered more than £4million in social value returns. 

“That’s through Coventry’s continued support of Commercial Foundation and because of their commitment to buy products that really do put people and communities first.” 

Raising funds and creating social value

As part of the CVC Cup, the two teams have committed to raising funds for their respective organisation’s charities of the year. 

Team Commercial will be supporting Many Tears Animal Rescue. Team Coventry will be raising funds for Centrepoint, a charity who support homeless people. 

Dean Ashby, Senior Operations Manager at Coventry Building Society said: “The relationship we have with Commercial is one we value enormously. 

“To have broken through the £4million barrier in social value created is the perfect show of how two organisations can work together to do fantastic things for the community. 

“We’re looking forward to celebrating that relationship, and all the good work we do together on the course. This time we’ll be determined to take the victory.” 

The first running of the CvC Cup in 2022 ended in a draw with the final putt, on the final hole, from the final match. This ensured the spoils were shared. 

This year’s event takes place at the Lilley Brook Golf Club in Cheltenham on October 11.  

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